EXPERIENCE DESIGN

OUR 8 STEP PROCESS

Person in front of 3 computer screens
A person creating concept art on Photoshop on a computer in a dimly lit room
STEP 01
INITIAL CREATIVE & MASTERPLANNING
STEP 02
CONCEPT DEVELOPMENT
STEP 03
SCHEMATIC DEVELOPMENT
STEP 04
DETAILED DEVELOPMENT
STEP 05
IN HOUSE PRODUCTION
STEP 06
MEDIA PRODUCTION
STEP 07
INSTALLATION & PROGRAMMING
STEP 08
OPENING DAY

STEP 01

drawing of a theme park area

STEP 01 | INITIAL CREATIVE & MASTERPLANNING

Once we receive a project request, our principles analyse the brief and establish a dynamic communication with the stakeholders. Then we start to brainstorm and research crucial elements for a consistent, original and impressive initial presentation. In this phase we do a first approach to the future Masterplan and explore options for the narrative and the visual identity of your project.

STEP 02

Person drawing on tablet

STEP 02 | CONCEPT DEVELOPMENT

Once direction is established with the stake holders, we now start to bring the big idea to life! In this stage explain our vision, the story, and guest experience for the project. The concept package includes layouts, engaging storylines, zoning, contents and attractions proposals, dynamic storyboards, wow illustrations and more combined into a powerful visual presentation.

STEP 03

Concept image of a theming piece

STEP 03 | SCHEMATIC DEVELOPMENT

In this phase we develop every space to scale and dimension as per the Concept Design Architecture, general contractor works, themed decoration and contents interact together, while all other aspects of the experience are considered. All models and plans of the project are completed at this stage.

STEP 04

A layout plan for a project

STEP 04 | DETAILED DEVELOPMENT

In this phase each solution will be defined to the technical level that constructors and suppliers will need for firstly the tender process and then production or construction. Collaborating with local architects and engineers to ensure the project meets the regulations, local construction and security specifications. At this stage we ensure the stake holders have all the documentation and information they need to bring this concept to creation.

STEP 05

People constructing an orange carriage

STEP 05 | IN HOUSE PRODUCTION

In our very own state of the art manufacturing facility or working with your appointed vendors we transform your design concepts into final pieces, using the most versatile and effective materials and applying the best standards in safety and visual impact in the industry. Our creations speak by themselves.

STEP 06

A building with a person inside looking a football pitch on a screen while wearing glasses

STEP 06 | MEDIA PRODUCTION

As part of the attraction that you envision you may desire to incorporate some form of digital media. This media may take many forms from in experience entertainment to instructional live action pre-shows for dark rides, 5D theatres, rollercoasters and FEC’s. We also have the capability to produce interactive media and games for museum exhibits. Our industry experts can even incorporate VR/AR into these systems if desired.

STEP 07

Lego Portal

STEP 07 | INSTALLATION & PROGRAMMING

The ISO certified Project management team working alongside the show vendors deliver your product or experience with a streamlined, seamless, and organised programme, making sure the final results honour the design intent and previous phases every time.

STEP 08

The entrance to LEGO movie world park with LEGO figures around

STEP 08 | OPENING DAY

Once your dream project has been fully realised by our installation and programming team the big day arrives. It’s time to open your attraction to the world and invite excited guests inside or onboard your new experience!

Scruffy Dog Creative group can also provide additional services at this point such as drone photography, filming services and more which can be turned into marketing content.

Previous Slide
Previous Slide
Qiddiya Logo
SELA Logo
Legoland Logo
Merlin Entertainments Logo
SIF The Rig Logo
Disney Logo
Alton Towers Logo
Heide Park Logo
Thorpe Park Logo
Mattel Logo Image
Meraas Logo
Mriya Logo
Youtube Logo
Samsung logo
Netflix logo
Madame Tussauds logo
Genting Hong Kong Logo
Universal Logo
NBC logo
World of wine logo
Google logo
LEGOland discovery centre logo
Dreamworks studios logo
Warwick Castle Logo
Sony logo
The Silver gate logo
The adidas logo
The BBC logo
The wanda group logo
ITV logo
The Europa park logo
The Lionsgate Logo
The Sealife logo