EXPERIENCE DESIGN

OUR 8 STEP PROCESS

STEP 01
INITIAL CREATIVE & MASTERPLANNING
STEP 02
CONCEPT DEVELOPMENT
STEP 03
SCHEMATIC DEVELOPMENT
STEP 04
DETAILED DEVELOPMENT
STEP 05
IN HOUSE PRODUCTION
STEP 06
MEDIA PRODUCTION
STEP 07
INSTALLATION & PROGRAMMING
STEP 08
OPENING DAY

STEP 01 | INITIAL CREATIVE & MASTERPLANNING

Once we receive a project request, our principles analyse the brief and establish a dynamic communication with the stakeholders. Then we start to brainstorm and research crucial elements for a consistent, original and impressive initial presentation. In this phase we do a first approach to the future Masterplan and explore options for the narrative and the visual identity of your Project.

STEP 02 | CONCEPT DEVELOPMENT

In this phase we develop every space to scale and dimension as per the Concept Design Architecture, general contractor works, themed decoration and contents interact together, while all other aspects of the experience are considered. All models and plans of the project are completed at this stage.

STEP 03 | SCHEMATIC DEVELOPMENT

In this phase we develop every space to scale and dimension as per the Concept Design Architecture, general contractor works, themed decoration and contents interact together, while all other aspects of the experience are considered. All models and plans of the project are completed at this stage.

STEP 04 | DETAILED DEVELOPMENT

In this phase each solution will be defined to the technical level that constructors and suppliers will need for firstly the tender process and then production or construction. Collaborating with local architects and engineers to ensure the project meets the regulations, local construction and security specifications. At this stage we ensure the stake holders have all the documentation and information they need to bring this concept to creation.

STEP 05 | IN HOUSE PRODUCTION

In our very own state of the art manufacturing facility or working with your appointed vendors we transform your design concepts into final pieces, using the most versatile and effective materials and applying the best standards in safety and visual impact in the industry. Our creations speak by themselves

STEP 06 | MEDIA PRODUCTION

As part of the attraction that you envision you may desire to incorporate some form of digital media. This media may take many forms from in experience entertainment to instructional live action pre-shows for dark rides, 5D theatres, rollercoasters and FEC’s. We also have the capability to produce interactive media and games for museum exhibits. Our industry experts can even incorporate VR/AR into these systems if desired.

STEP 07 | INSTALLATION & PROGRAMMING

The ISO certified Project management team working alongside the show vendors deliver your product or experience with a streamlined, seamless, and organised programme, making sure the final results honour the design intent and previous phases every time.

STEP 08 | OPENING DAY

Once your dream project has been fully realised by our installation and programming team the big day arrives. It’s time to open your attraction to the world and invite excited guests inside or onboard your new experience!

Scruffy Dog Creative group can also provide additional services at this point such as drone photography, filming services and more which can be turned into marketing content.

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