MATTEL, MISSION: PLAY – VARIOUS LOCATIONS

Mattel Barbie Creative Concept
Mattel Barbie Creative Concept
3 September 2021
MATTEL, MISSION: PLAY – VARIOUS LOCATIONS

Scruffy Dog Creative group has partnered with iP2Development to carry the creative concept of Mission: Play forward to the next level. Scruffy Dog Creative group is currently undertaking design work across two projects: Potsdamer Platz, Berlin, which will be iP2Development’s first European Mattel Centre, with a second project in the Middle East starting soon.

The Mattel FEC’s currently in development aims to provide an immersive experience for the whole family to enjoy! Each location will feature a vast range of greatly exciting physical and digital play opportunities heavily themed around Barbie, Hot Wheelz, and Megablox. Find out more here!