The aim of this project undertaken with Sea Life was to create a fun, fully themed and immersive Amazonian rainforest experience with interactive and sensory elements that ‘wows’ guests of all ages leaving them with an amazing discovery and feeling that they have been transported into another world.
This project was a refurbishment of an existing area within the attraction which over time, has become tired and lacklustre.
Refurbishment of rainforest zones in other SEA LIFE attractions has traditionally not driven visitor volumes so we need to ensure that this project has a strong and compelling proposition, delivers against the brand cornerstones, and helps to deliver the 3-year vision of being THE flagship for SEA LIFE.