Reflections from SEA Expo 2025

27 May 2025
Reflections from SEA Expo 2025

Back from Riyadh and catching our breath after a packed few days at SEA Expo 2025!

This year’s show was busy, well-paced, and full of meaningful conversations. We spoke with long-standing partners and met plenty of new faces, discussing current work, future opportunities, and the broader direction of the region’s entertainment sector. It was a welcome chance to step outside day-to-day delivery and think more openly about what’s ahead.

The Scruffy Dog Creative Group team showed up in force, covering fabrication, design, project management, and commercial. The range of conversations reflected that. Thanks to everyone who visited the stand, shared what they’re working on, or simply made time to connect.

As ever, the SEA Expo reminded us just how much momentum is building across the Kingdom’s entertainment sector. With our recent completion at Six Flags Qiddiya and new and upcoming projects across the region, we’re proud to be playing a part in that transformation.

We’re heading into the next quarter with renewed focus and plenty to build on.

For more information or to discuss a project, feel free to reach out to our team.