THEMING CONTRACTING

HOW WE DO IT...

Scruffy Dog Creative Group is a leading theming company, delivering innovative themed experience design and build solutions for the world’s most ambitious and technically demanding attractions and spaces. Our highly skilled technical designers and specialist scenic artists are dedicated to realising our clients’ vision for Show Sets, Themed Facades, Artificial Rockwork, Murals, and Scenic Finishes. They approach every project through a careful and considered process, ensuring all scenic theming meets the highest industry standards and delivers a truly immersive guest experience.

With the support of our ISO-certified fabrication facilities in the UK; a regional theming production facility in Riyadh, Saudi Arabia; and a global network of production capabilities, we offer a true in-house solution. From initial concept to construction or final fit-out, our team delivers seamless, end-to-end theming services. Our process begins with meticulous technical planning, grounding ambitious concepts in practicality. From there, we bring designs to life through expert fit-out construction, props, animatronics, AV and special effects integration, in-field art direction, installation supervision, and testing and commissioning.

We specialise in creating bespoke themed elements that bring attractions to life, including:

SHOW SETS
ARTIFICIAL ROCKWORK
THEMED FACADES
ARCHITECTURAL ORNAMENTATIONS
PROPS & ICONIC FEATURES
ANIMATED & STATIC FIGURES
THEMED SIGNAGE & GRAPHICS
MURALS & SCENIC FINISHING

SHOW SETS

We execute the technical design and build of fully immersive show sets that anchor the storytelling of themed attractions. These environments are developed with careful attention to narrative, spatial flow, and structural requirements, delivering memorable and functional spaces.

ARTIFICIAL ROCKWORK

Our team creates durable and lifelike artificial rockwork to replicate natural landscapes. From rugged cliffs to intricate cave systems, we deliver detailed rockscapes that enhance theme parks, entertainment attractions, and immersive experiences.

THEMED FACADES

We design and build bespoke themed facades that transform architectural exteriors into compelling visual features. Whether for historical, fantastical, or contemporary settings, our facades establish the tone of an environment and capture attention.

ARCHITECTURAL ORNAMENTATIONS

We design and build architectural ornamentations that add depth and detail to themed environments. From decorative mouldings to ornate embellishments, these elements enrich the visual identity of a space.

PROPS & ICONIC FEATURES

From our specialist fabrication facilities, our theming division designs and builds props and iconic features that anchor storytelling within themed environments. From spectacular centrepiece theming elements to smaller props, each piece is created to captivate audiences and enhance the narrative.

ANIMATED & STATIC FIGURES

We are leaders in creating animated and static figures that add depth, personality, and dynamism to themed spaces. Whether based on established IP or developed as a bespoke concept, each figure is designed with meticulous attention to detail. With our specialist animatronics design and fabrication department and facilities, we take concepts from initial design to precise engineering, ensuring a vibrant and immersive visitor experience.

THEMED SIGNAGE & GRAPHICS

We create custom signage and graphics that balance functionality with thematic consistency, enhancing worldbuilding and visitor experience. From wayfinding signage design to decorative or information displays, these elements support storytelling and enhance visitor navigation.

MURALS & SCENIC FINISHING

We design and execute murals and scenic finishes that transform environments into vibrant, visually rich spaces. Whether it’s large-scale artwork, subtle detailing, or nuanced weathering effects, these elements bring spaces to life. Our team ensures every finish supports the narrative, adding layers of texture and atmosphere that immerse visitors and complete the story.

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