340+ PROJECTS AND COUNTING

The entrance to LEGO movie world with a crane made out of LEGO holding the sign
BRAND ACTIVATION
Brand activations centre around providing a customer base with an engaging, memorable experience elevating their view of a brand. Consumer interaction is key to establishing a loyal customer base and brand experience design provides an opportunity to show off exactly what an organisation is all about. It is important to utilise all the latest technology and state of the art effects to uniquely and memorably communicate all the details that represent an organisation’s culture, purpose, or messaging.
Case Studies
NFL Helmets
NFL Helmets

In an exciting collaboration with Wasserman, Scruffy Dog Creative Group embarked on an innovative project to craft 35 larger-than-life NFL Helmets. Each meticulously designed helmet stands tall at an impressive 1.3 meters, serving as a captivating representation for every team in the NFL league.

These colossal imitations, brought to life with careful attention to detail, took center stage at three thrilling NFL games held in London. The scale and craftsmanship of these helmets became iconic focal points, offering attendees unforgettable and awe-inspiring photo opportunities. As fans posed alongside their favourite team’s towering helmet.

Following their showcase in London, the NFL Helmets embarked on an international journey, making their way to Munich, Germany

Rick and Morty: Wormageddon – UK
A blue and green monster emerging from the ground in front of emirates stadium
A while sculpture of a monster with multiple legs from the side
A close-up of a Morty figure that has a green t-shirt and its mouth open
A person in a yellow vest from behind looking at a large sculpture
A close-up of 2 Rick and Morty characters looking shocked
A Rick and Morty based figure outside that includes mostly blue and green elements
Rick and Morty: Wormageddon – UK

As part of a brand activation event, our Creative Build team were tasked with the production of a 6m high, incredibly detailed sculpture inspired by the popular TV show Rick and Morty. Located right outside the Emirates – Arsenal FC’s stadium, the sculpture featured an intricate giant alien ‘worm’ devouring multiple Mr. Meeseeks in Arsenal football shirts as well as Morty himself!

Themed experience design was used to create global photo opportunities aimed at bringing global attention to the latest season of Rick and Morty, due to air in early September 2022.

SAMSUNG EXPERIENTIAL RETAIL – UK
A setup of an igloo environment promoting Samsung
A setup of an igloo environment promoting Samsung
A setup of phones and bikes with blue lighting promoting Samsung
A setup of phones and bikes with blue lighting promoting Samsung
SAMSUNG EXPERIENTIAL RETAIL – UK

Scruffy Dog Creative Group have provided creative production services for two separate product launches for Samsung. For the launch of the Samsung galaxy note 3 range the team envisioned an ‘arctic set’ to compliment the winter launch. The pop up featured a giant snow themed ‘advent calendar’ and additional iceberg props including a large-scale igloo which consumers could enter, adding a great deal of excitement to the retail space. We also constructed a sleek and professional pop-up retail space for the launch of the S5 range.

UK’s Largest Skateboard
A model of a large skateboard with a person with a small skateboard on top
A model of a large skateboard on it's side in a skate park
A model of a large skateboard with 2 people sat in front in a skatepark
A model of a large skateboard stood at an angle with a person stood on it
A model of a large skateboard in a skate park with people sat on top
A model of a large skateboard
UK’s Largest Skateboard

Installed within a skatepark in Merseyside, Scruffy Dog Creative Group creative build division was appointed to construct the UK’s largest skateboard. The purpose of this experiential project was to highlight the fact 62% of children believe extreme sports would make the Olympics more exciting. As shown in the pictures below, the skateboard was enormous with the kids absolutely loving interacting with it.

Our Creative build team at Scruffy Dog Creative Group took great pleasure in producing this experiential model and has worked on many similar projects since. As Skateboarding is now an Olympic sport you could say this project was an unbelievable success!