EXPERIENCE DESIGN

THE WORLD’S LEADING EXPERTS IN EXPERIENCE DESIGN

The Scruffy Dog Experience Design division specialises in the creation of exciting and innovative experiences. We are ambitious and constantly pushing the boundaries of design. Every one of our clients’ projects is truly unique. Because of this, we have built a strong reputation as one of the leading and most trusted consultants for the following industries.

THEME PARKS & RESORTS
WATERPARKS
THEMED ATTRACTIONS
FAMILY ENTERTAINMENT CENTRES
DARK RIDES
MUSEUMS & EXHIBITS
ZOOS & AQUARIUMS
RETAIL, F&B & ACCOMODATION

THEME PARKS & RESORTS

Scruffy Dog is a specialist in the design of theme parks and resorts. No matter the scale of the space available, the number of attractions, and other amenities within them, our talented concept designers work in tandem with the master planning team to envision not only incredibly exciting but achievable results!

We have provided design services for a range of theme parks that have been built, ranging from LEGO Movie World to Dreamwood Park in Russia.

WATERPARKS

Why not add a splash? Scruffy Dog has years of experience in the design of themed waterparks.

Our approach to waterpark design is very similar to that of Theme Parks, with our talented team starting the process of creating a bespoke narrative. Once a story is envisioned, our talented concept design team combines the latest ride equipment with high quality theming to create an immersive story that will captivate visitors!

THEMED ATTRACTIONS

A themed attraction can be anything from the latest high-flying rollercoaster to the smallest children’s teacup ride!

At Scruffy Dog, we have designed countless themed attractions. Our team is exceptional, whether repurposing a tired old attraction through new theming or conjuring up a unique experience. Notable themed attractions Scruffy Dog have worked on include The Wickerman at Alton Towers, UK, The Walking Dead Ride at Thorpe Park, UK, and The Can Can Coaster at Europa Park, Germany.

FAMILY ENTERTAINMENT CENTRES

In addition to designing more great rides and theme park experiences, we also provide design services for FEC’s, indoor amusement parks aimed at families, small children and teenagers.

An FEC aims to combine multiple different fun experiences under one roof.  Notable FEC’s Scruffy Dog has recently worked on include ‘I’m A Celebrity Jungle Challenge’ and ‘Mattel Play.’

DARK RIDES

Dark rides refer to an indoor ride-based experience where guests join board guided vehicles and travel through theatrically lit scenes packed with a range of multimedia. They can be purely ride based or feature a ‘shooting’ element.

Scruffy has provided design services for numerous dark rides, including the ‘Ghostbusters’ ride and installations at ‘Evergrande’ currently under construction in China.

MUSEUMS & EXHIBITS

In addition to purely entertainment-based installations, Scruffy Dog has a great deal of experience in creating highly educational and interactive exhibits.

Recently ‘The World of Wine’ opened its doors in Portugal. Scruffy Dog provided not only design services, but our creative production sector crafted and installed multiple exhibits for this project.

ZOOS & AQUARIUMS

Our umbrella of expertise spreads beyond just rides and exhibits. Scruffy Dog has also worked on multiple projects within the Zoos & Aquariums sector.

We have provided concept design work for entirely new installations and provided theming services to enhance the guest experience at existing locations. Notable projects include work for Chessington World of Adventures and Sealife.

RETAIL, F&B & ACCOMODATION

As part of our work designing Theme Parks and more, we have gained a great deal of experience in the design of themed retail experiences, restaurants and bars, and hotels.

Notable projects within this sector include eateries and hotels at Legoland, Chessington World of Adventures, and Alton Towers. Whereas, The World of Wine features multiple retail spaces envisioned by our creative team.

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