EXPERIENCE DESIGN

Scruffy Dog is a specialist in theme parks, resorts and attraction design. No matter the scale of the space available, the number of attractions, or other amenities within your proposed theme park, our talented concept designers work in tandem with the master planning team to envision not only incredibly exciting, but achievable results!

We have provided design services for a range of theme parks and resorts including Disney Imagineering, Legoland, Merlin Entertainments, and future destinations such as NEOM, and Qiddiya. We have designed multiple themed attractions within these parks and beyond in the worlds biggest theme parks. Arguably our most famous attraction design project is ‘Wicker Man’ – the UK’s first wooden roller coaster for 30 years, and attraction that won numerous awards over the years. 

Why not add a splash? Scruffy Dog has years of experience in the design of themed water parks.

Our approach to water park design is very similar to that of theme parks, with our talented team starting the process by creating a bespoke narrative. Once a story is envisioned, our talented concept design team combines the latest ride equipment with high quality theming to create an immersive story that will captivate visitors!

Scruffy Dog have worked on many Water Parks, both as standalone or as part of larger mixed-use resorts. One project which has been realised was that of Laguna Water Park in Dubai. 

In addition to designing more great rides and theme park experiences, we also provide design services for FEC’s, indoor amusement parks aimed at families, small children and teenagers.

An FEC aims to combine multiple different fun experiences under one roof.  Notable FEC’s Scruffy Dog has recently worked on include ‘I’m A Celebrity Jungle Challenge’ and ‘Mattel Play.’

Dark rides refer to an indoor ride-based experience where guests join board guided vehicles and travel through theatrically lit scenes packed with a range of multimedia. They can be purely ride based or feature a ‘shooting’ element.

Scruffy has provided design services for numerous dark rides, including the ‘Ghostbusters’ ride and ‘The Gruffalo Ride’.

In addition to purely entertainment-based design projects, Scruffy Dog has a great deal of experience in creating highly educational and interactive exhibits.

Recently ‘The World of Wine’ opened its doors in Portugal. Scruffy Dog provided not only design services, but our creative production sector crafted and installed multiple exhibits for this project.

Our umbrella of expertise spreads beyond just rides and exhibits. Scruffy Dog has also worked on multiple projects within the Zoos & Aquariums sector.

We have provided concept design work for entirely new installations and provided theming services to enhance the guest experience at existing locations. Notable projects include work for Chessington World of Adventures and Sea Life.

Our design team are greatly experienced in the design of commercial interiors. From retail spaces, restaurants, and hotels, through to sports venues and indoor entertainment spaces our creatives capabilities know no bounds. Our team are well informed of the latest design trends. This, paired with an eye for visual detail, expertise in concept design, and mastery of spatial planning, mean our design team are perfectly placed to deliver your project. 

Notable projects within this sector include facilities we have designed for giga projects NEOM and Qiddiya, as well as famous themed entertainment destinations around the world including theme park resorts such as LEGOLAND, Thorpe Park, and Alton Towers.

Scruffy Dog Creative Group specialise in the design, and build of experiential installations. Our talented creatives work closely with stakeholders to come up with exciting, and engaging concepts for themed days and activities, experiences and installations, that aim to drive interest from particular brand’s fan base and beyond. We then work with our clients to visualise these installations through high quality concept art before working with our Creative Build team to deliver these bespoke and exciting projects!