EXPERIENCE DESIGN

WORLD LEADING EXPERTS IN EXPERIENCE DESIGN

A person drawing concept art on a tablet and the drawing projecting onto the computer screen in front

The Scruffy Dog Experience Design division specialises in the creation of exciting and innovative experiences. We are ambitious and constantly pushing the boundaries of design. Every one of our clients’ projects is truly unique. Because of this, we have built a strong reputation as one of the leading and most trusted consultants for the following industries.

THEME PARKS , RESORTS & ATTRACTIONS
WATER PARKS
EXPERIENTIAL
FAMILY ENTERTAINMENT CENTRES
DARK RIDES
MUSEUMS & EXHIBITS
ZOOS & AQUARIUMS
COMMERCIAL INTERIORS

The Scruffy Dog Experience Design division specialises in the creation of exciting and innovative experiences. We are ambitious and constantly pushing the boundaries of design. Every one of our clients’ projects is truly unique. Because of this, we have built a strong reputation as one of the leading and most trusted consultants for the following industries.

An above shot of a childrens theme park with bright colours that include a grass maze and multiple rides

THEME PARKS , RESORTS & ATTRACTIONS

Scruffy Dog is a specialist in the design of theme parks, resorts and the attractions that bring guests to them. No matter the scale of the space available, the number of attractions, or other amenities within your proposed theme park, our talented concept designers work in tandem with the master planning team to envision not only incredibly exciting, but achievable results!

We have provided design services for a range of theme parks that have been built including LEGO Movie World and Dreamwood Park in Russia. We have designed multiple themed attractions within these parks and beyond in the worlds biggest theme parks. Arguably our most famous attraction is ‘Wicker Man’ – the UK’s first wooden roller coaster for 30 years, and attraction that won numerous awards over the years. 

A bridge waterpark image that includes a boat with people walking around

WATER PARKS

Why not add a splash? Scruffy Dog has years of experience in the design of themed water parks.

Our approach to water park design is very similar to that of theme parks, with our talented team starting the process by creating a bespoke narrative. Once a story is envisioned, our talented concept design team combines the latest ride equipment with high quality theming to create an immersive story that will captivate visitors!

Scruffy Dog have worked on many Water Parks, both as standalone items or as part of larger mixed-use resorts. One project which has been realised was that of Laguna Water Park in Dubai. 

Someone running and kicked a ball in a laser environemnt with people shooting from behind

EXPERIENTIAL

Scruffy Dog Creative Group specialise in the design, and build of experiential installations. Our talented creatives work closely with stakeholders to come up with exciting, and engaging concepts for themed days and activities, experiences and installations, that aim to drive interest from particular brand’s fan base and beyond. We then work with our clients to visualise these installations through high quality concept art before working with our Creative Build team to deliver these bespoke and exciting projects!

An image of people at a golf course that is racing themed

FAMILY ENTERTAINMENT CENTRES

In addition to designing more great rides and theme park experiences, we also provide design services for FEC’s, indoor amusement parks aimed at families, small children and teenagers.

An FEC aims to combine multiple different fun experiences under one roof.  Notable FEC’s Scruffy Dog has recently worked on include ‘I’m A Celebrity Jungle Challenge’ and ‘Mattel Play.’

A dark environment with a woman with green glowing eyes and a soldier with a shield in front

DARK RIDES

Dark rides refer to an indoor ride-based experience where guests join board guided vehicles and travel through theatrically lit scenes packed with a range of multimedia. They can be purely ride based or feature a ‘shooting’ element.

Scruffy has provided design services for numerous dark rides, including the ‘Ghostbusters’ ride and installations at ‘Evergrande’ currently under construction in China.

People standing in front of a board with a spinning wheels and a snakes and ladders board on it

MUSEUMS & EXHIBITS

In addition to purely entertainment-based installations, Scruffy Dog has a great deal of experience in creating highly educational and interactive exhibits.

Recently ‘The World of Wine’ opened its doors in Portugal. Scruffy Dog provided not only design services, but our creative production sector crafted and installed multiple exhibits for this project.

Zoo area

ZOOS & AQUARIUMS

Our umbrella of expertise spreads beyond just rides and exhibits. Scruffy Dog has also worked on multiple projects within the Zoos & Aquariums sector.

We have provided concept design work for entirely new installations and provided theming services to enhance the guest experience at existing locations. Notable projects include work for Chessington World of Adventures and Sea Life.

An above view of a building with trees and book cases

COMMERCIAL INTERIORS

Our design team are greatly experienced in the design of commercial interiors. From retail spaces, restaurants and hotels. through to sports venues and indoor entertainment spaces are creatives capabilities know no bounds. Our team are well informed of the latest design trends. This, paired with an eye for visual detail, expertise in concept design, and mastery of spacial planning, mean our design team are perfectly placed to deliver your project. 

Notable projects within this sector include facilities we have designed for giga projects NEOM and Qiddiya, as well as famous themed entertainment destinations around the world including theme park resorts such as LEGOLAND, Thorpe Park and Alton towers,

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The neom logo
The Qiddiya logo
The Sela logo
LEGOLAND logo
The merlin entertainments logo
The evergrande group logo
The Disney logo
Alton Towers logo
Heide Park Resort logo
Thorpe Park logo
Parques reunidos logo
The Fladgate Partnership logo
The Chessington World of adventures logo
The mattel logo
The Meraas logo
Mriya resort & spa logo
YouTube logo
Samsung logo
Netflix logo
Madame Tussauds logo
Genting Hong Kong logo
Damac logo
NBC logo
World of wine logo
Google logo
LEGOland discovery centre logo
Dreamworks studios logo
Warwick Castle logo
Sony logo
The lagona water park logo
The Silver gate logo
The Octonauts logo
The adidas logo
The bestival logo
The BBC logo
The wanda group logo
ITV logo
The Europa park logo
The Lionsgate Logo
The Sealife logo