THE CREATIVE SERVICES GROUP

Founded in 2008, Scruffy Dog Creative Group is a global leader in experience design and realisation. We specialise in Experience Design, Specialist Fabrication, Theming Contracting, and Creative Project Management, delivering world-class solutions for some of the biggest names in the industry.

Our group is also home to a family of specialised divisions that complement and elevate our group. Cuddle Creative Works specialises in designing and delivering bespoke brand activations, experiential marketing, and PR stunts that captivate audiences and drive brand engagement. M.A.D Models provides expert model-making, from intricate prototypes to detailed presentation pieces. Just Because is our decor arm, known for its bold and unconventional approach to creating unforgettable spaces for luxury hospitality and lavish residential.

Our team of experts and specialists from a broad range of backgrounds is built around a hand-picked selection of the world’s leading professionals. Our senior team includes award-winning specialists with experience at Walt Disney Studios, Universal Studios, The Lego Group, Warner Bros. Design Studios, and Merlin Entertainments, among others. This wealth of expertise fuels our ability to deliver groundbreaking projects across North America, Europe, the Middle East, and Asia.

With studios and offices in London, Barcelona, and Dubai, and a theming facility just outside of Riyadh, Saudi Arabia, we operate on a global scale. Our operations are further underpinned by a 60,000 sq. ft state-of-the-art ISO-certified fabrication facility in Birmingham, the industrial heart of the UK.

At Scruffy Dog Creative Group, we don’t just design; we deliver.

Our integrated approach combines cutting-edge design, precision fabrication, and expert project management to take ideas from initial concept to final installation.

Our end-to-end solutions set us apart. We not only develop extraordinary concepts but also know how to turn them into reality — on time, within budget, and to the highest standards. Our specialist Creative Project Management division bridges the gap between design, pre-fabrication, construction, and delivery, ensuring every detail is executed flawlessly, no matter the scale or location.

With a world-class ISO-certified production facility in Birmingham, UK, a theming contractor division, a regional hub in Riyadh, and a global team of specialists, we provide everything needed to bring ambitious projects to life. We offer a full spectrum of creative production services, from theming design and build, animatronics and special effects to worldwide logistics, delivery and installation. Our proven solutions are trusted by global leaders like Disney, Universal Creative, Merlin Entertainments, Warner Bros., Google, Netflix, and many more.

Whether it’s a single feature or a landmark destination, Scruffy Dog Creative Group is your trusted partner for world-class creative services, every step of the way.