Every story begins with a spark of imagination. In this phase, we dream big, exploring the endless possibilities of what could be. Together with our clients, we uncover the heart of the story — the characters, plot and worldbuilding that will inspire and captivate audiences, along with the all-important theme that will guide the rest of the process.
This is where vision takes shape. Through creative exploration and collaboration, we develop a narrative foundation that guides every step of the journey, setting the stage for immersive environments that leave a lasting impact.