Scruffy Dog were approached by Sela Sport KSA to envision the concept for the new Winter Wonderland experience in Riyadh, which opened in October 2021. The entertainment experience is due to run until March 2022 and features numerous zones with an array of exciting attractions such as fairground rides, ice-skating, a frozen maze and more! The experience itself covers approximately 22 hectares. SDC were commissioned to provide Masterplanning, Concept Design and Schematic Design services for this project, which was a tremendous success with the result mirroring the initial concept to great effect. We were thrilled to see the delivered project aligned with the vision. For a full colour flythrough of the experience created by our talented 3D team be sure to visit the ‘Digital Storytelling’ category within projects.
Scruffy Dog Creative Group were approached by Westfield to provide design and build services for an immersive pop up attraction in the middle of one of London’s iconic shopping malls.
Our work on this project spanned from the production of detailed technical drawings through to installation of the themed elements crafted by our talented production team in our Birmingham workshop.
The result was a highly successful, visually appealing themed attraction that attracted hundreds of scare-seeking guests!
We R FSTVL is an award-winning electronic music festival. Typically set during the May bank holiday each year, the event welcomes thousands of festival goers.
Scruffy Dog Creative Group was appointed as the principal design and build contractor from 2015-2017 and provided the initial concepts, schematic design, production and installation for multiple stages at the festival.
In addition to stages, themed photo opportunities, entrance ways and other themed elements/signage around the festival were also envisioned by our talented creative team before being manufactured and installed by the production team.