The entrance to LEGO movie world with a crane made out of LEGO holding the sign
Case Studies
Commonwealth Games Opening Ceremony – UK
A red car with people on it with film like cameras in the centre
A car with film like flickers with four people on top in a large stadium
A close-up of a red cart being constructed
A person in a yellow vest sitting inside of a red car while holding a large wheel
A far shot of a red car sculpture with film like flickers coming out of the top
Commonwealth Games Opening Ceremony – UK

We were delighted to be awarded a Creative Build project for one of the key floats that were integral to the opening ceremony of the Commonwealth Games 2022. The float we designed honoured the long standing UK motor and film industries, for which Birmingham, host city of the games is greatly celebrated.

Birmingham was the birth place of ‘film’ and home to the UK’s oldest working cinema house. The float was driven around the athletics track whilst live performers danced and paraded on top of its surface.

Winter Wonderland – KSA
A large entrance way to Winter Wonderland with a wide range of different lights
A concept image of a theme park that includes rides such as a rollercoaster and a big wheel
A concept image of the Winter Wonderland Snow Forest which includes mostly blue and white
An image of a theme park that includes rides such as a rollercoaster and a big wheel at night
A theme park at night with a big wheel and a water ride
A large white wheel with people walking in front at night
Winter Wonderland – KSA

Scruffy Dog were approached by Sela Sport KSA to envision the concept for the new Winter Wonderland experience in Riyadh, which opened in October 2021. The entertainment experience is due to run until March 2022 and features numerous zones with an array of exciting attractions such as fairground rides, ice-skating, a frozen maze and more! The experience itself covers approximately 22 hectares. SDC were commissioned to provide Masterplanning, Concept Design and Schematic Design services for this project, which was a tremendous success with the result mirroring the initial concept to great effect. We were thrilled to see the delivered project aligned with the vision. For a full colour flythrough of the experience created by our talented 3D team be sure to visit the ‘Digital Storytelling’ category within projects.

Wooden building for Westfield shopping centre
Hidden House for Westfield
House themed area for Westfield
Roofing area for Westfield
Stage area being contructed
Scaling image of a building

Scruffy Dog Creative Group were approached by Westfield to provide design and build services for an immersive pop up attraction in the middle of one of London’s iconic shopping malls. 

Our work on this project spanned from the production of detailed technical drawings through to installation of the themed elements crafted by our talented production team in our Birmingham workshop.

The result was a highly successful, visually appealing themed attraction that attracted hundreds of scare-seeking guests!

We Are Fstvl crowd with fireworks at night
The entrance to We Are Fstvl with a large wall with drawn on trees and people walking in front
We Are Fstvl crowd with fireworks at night
A large We Are Fstvl sign with 6 people standing in front
We R Fstvl Scaling images
A drawing of We Are Fstvl that includes plants and trees

We R FSTVL is an award-winning electronic music festival. Typically set during the May bank holiday each year, the event welcomes thousands of festival goers.

Scruffy Dog Creative Group was appointed as the principal design and build contractor from 2015-2017 and provided the initial concepts, schematic design, production and installation for multiple stages at the festival.

In addition to stages, themed photo opportunities, entrance ways and other themed elements/signage around the festival were also envisioned by our talented creative team before being manufactured and installed by the production team.

Qiddiya Logo
Legoland Logo
Merlin Entertainments Logo
Disney Logo
Alton Towers Logo
Heide Park Logo
Thorpe Park Logo
Parques Reunidos logo
The Fladgate Partnership Logo
Mattel Logo Image
Meraas Logo
Mriya Logo
Youtube Logo
Samsung Logo
The Netflix logo
Madame Tussauds logo
Genting Hong Kong Logo
Universal Logo
NBC logo
World Of Wine logo
Google logo
Legoland Discovery Centre Logo
Dreamworks Studios Logo
Warwick Castle Logo
Sony logo
Majid Al Futtaim Logo
Silver Gate Logo
NFL Logo
Adidas Logo
Rixos Hotels Logo
BBC Logo
Wanda Group Logo
ITV Logo
Europa Park Logo
Lionsgate Logo
Sealife logo