The entrance to LEGO movie world with a crane made out of LEGO holding the sign
Case Studies

For the Riyadh Season 2023/24, Sela partnered with Scruffy Dog Creative Group to deliver Wonder Garden. A brand-new, temporary amusement and experience park.

Wonder Garden is a vivid and immersive themed natural environment that will envelop visitors in a kaleidoscope of colours, rich vegetation, and limitless creativity. Attendees will have access to a variety of entertainment options, including thrilling rides, interactive games, cutting-edge multimedia experiences, a variety of culinary delights, and more, all of which are divided into separate themed zones, each with its own distinct ambiance and style.

In close collaboration with the Sela team, Scruffy Dog Creative Group created the Concept Masterplan and then moved on to the Technical Development.

Commonwealth Games Opening Ceremony – UK
A red car with people on it with film like cameras in the centre
A car with film like flickers with four people on top in a large stadium
A close-up of a red cart being constructed
A person in a yellow vest sitting inside of a red car while holding a large wheel
A far shot of a red car sculpture with film like flickers coming out of the top
Commonwealth Games Opening Ceremony – UK

We were delighted to be awarded a Creative Build project for one of the key floats that were integral to the opening ceremony of the Commonwealth Games 2022. The float we designed honoured the long standing UK motor and film industries, for which Birmingham, host city of the games is greatly celebrated.

Birmingham was the birth place of ‘film’ and home to the UK’s oldest working cinema house. The float was driven around the athletics track whilst live performers danced and paraded on top of its surface.

Wooden building for Westfield shopping centre
Hidden House for Westfield
House themed area for Westfield
Roofing area for Westfield
Stage area being contructed
Scaling image of a building

Scruffy Dog Creative Group were approached by Westfield to provide design and build services for an immersive pop up attraction in the middle of one of London’s iconic shopping malls. 

Our work on this project spanned from the production of detailed technical drawings through to installation of the themed elements crafted by our talented production team in our Birmingham workshop.

The result was a highly successful, visually appealing themed attraction that attracted hundreds of scare-seeking guests!

We Are Fstvl crowd with fireworks at night
The entrance to We Are Fstvl with a large wall with drawn on trees and people walking in front
We Are Fstvl crowd with fireworks at night
A large We Are Fstvl sign with 6 people standing in front
We R Fstvl Scaling images
A drawing of We Are Fstvl that includes plants and trees

We R FSTVL is an award-winning electronic music festival. Typically set during the May bank holiday each year, the event welcomes thousands of festival goers.

Scruffy Dog Creative Group was appointed as the principal design and build contractor from 2015-2017 and provided the initial concepts, schematic design, production and installation for multiple stages at the festival.

In addition to stages, themed photo opportunities, entrance ways and other themed elements/signage around the festival were also envisioned by our talented creative team before being manufactured and installed by the production team.