340+ PROJECTS AND COUNTING

The entrance to LEGO movie world with a crane made out of LEGO holding the sign
BRAND ACTIVATIONS
Brand activations centre around providing a customer base with an engaging, memorable experience elevating their view of a brand. Consumer interaction is key to establishing a loyal customer base and brand experience design provides an opportunity to show off exactly what an organisation is all about. It is important to utilise all the latest technology and state of the art effects to uniquely and memorably communicate all the details that represent an organisation’s culture, purpose, or messaging.
THEME PARKS & RESORTS, RIDES & ATTRACTIONS
IMMERSIVE, CULTURAL & HERITAGE
BRAND ACTIVATIONS
LIVE EVENTS
THEATRE, TV & FILM
COMMERCIAL INTERIORS
Case Studies
NFL Helmets
NFL Helmets

In an exciting collaboration with Wasserman, Scruffy Dog Creative Group embarked on an innovative project to craft 35 larger-than-life NFL Helmets. Each meticulously designed helmet stands tall at an impressive 1.3 meters, serving as a captivating representation for every team in the NFL league.

These colossal imitations, brought to life with careful attention to detail, took center stage at three thrilling NFL games held in London. The scale and craftsmanship of these helmets became iconic focal points, offering attendees unforgettable and awe-inspiring photo opportunities. As fans posed alongside their favourite team’s towering helmet.

Following their showcase in London, the NFL Helmets embarked on an international journey, making their way to Munich, Germany

Rick and Morty: Wormageddon – UK
Rick and Morty: Wormageddon – UK

As part of a brand activation event, our Creative Build team were tasked with the production of a 6m high, incredibly detailed sculpture inspired by the popular TV show Rick and Morty. Located right outside the Emirates – Arsenal FC’s stadium, the sculpture featured an intricate giant alien ‘worm’ devouring multiple Mr. Meeseeks in Arsenal football shirts as well as Morty himself!

Themed experience design was used to create global photo opportunities aimed at bringing global attention to the latest season of Rick and Morty, due to air in early September 2022.

NAKED WOLFE – UK
NAKED WOLFE – UK

Luxury shoe brand Naked Wolfe collaborated with SD Creative’s build team to produce several eye-catching displays for their recently launched flagship store on London’s fashion capital Bond Street.

Our talented team in a few weeks brought to life a striking Triple Shoe display featuring the Naked Wolfe skate sneakers, a captivating, oversized hanging display showcasing their iconic logo, and a fabulous larger-than-life piece showcasing their latest stunning heel.

ADIDAS PREDATOR INSTINCT THE GAME – UK
ADIDAS PREDATOR INSTINCT THE GAME – UK

To complement the launch of the new Adidas Predator football boots, Scruffy Dog Creative Group were tasked with an exciting brief to design and deliver a fully functional laser tag game experience to put Adidas’ new footwear to the ultimate test.

The scale of this project was immense, requiring the design and manufacture of a two-storey immersive installation, each level with its own unique environment. In addition to the active map, a fully functional weapons depot and ‘Predators’ lair’ were also constructed.

Our experienced design team modelled the entire installation using 3D CAD software before the creative build team took over manufacturing the attraction which features over 80 unique sculptural shapes and obstacles.