In an exciting collaboration with Wasserman, Scruffy Dog Creative Group embarked on an innovative project to craft 35 larger-than-life NFL Helmets. Each meticulously designed helmet stands tall at an impressive 1.3 meters, serving as a captivating representation for every team in the NFL league.
These colossal imitations, brought to life with careful attention to detail, took center stage at three thrilling NFL games held in London. The scale and craftsmanship of these helmets became iconic focal points, offering attendees unforgettable and awe-inspiring photo opportunities. As fans posed alongside their favourite team’s towering helmet.
Following their showcase in London, the NFL Helmets embarked on an international journey, making their way to Munich, Germany
As part of a brand activation event, our Creative Build team were tasked with the production of a 6m high, incredibly detailed sculpture inspired by the popular TV show Rick and Morty. Located right outside the Emirates – Arsenal FC’s stadium, the sculpture featured an intricate giant alien ‘worm’ devouring multiple Mr. Meeseeks in Arsenal football shirts as well as Morty himself!
Themed experience design was used to create global photo opportunities aimed at bringing global attention to the latest season of Rick and Morty, due to air in early September 2022.
Luxury shoe brand Naked Wolfe collaborated with SD Creative’s build team to produce several eye-catching displays for their recently launched flagship store on London’s fashion capital Bond Street.
Our talented team in a few weeks brought to life a striking Triple Shoe display featuring the Naked Wolfe skate sneakers, a captivating, oversized hanging display showcasing their iconic logo, and a fabulous larger-than-life piece showcasing their latest stunning heel.
To complement the launch of the new Adidas Predator football boots, Scruffy Dog Creative Group were tasked with an exciting brief to design and deliver a fully functional laser tag video game experience to put Adidas’ new footwear to the ultimate test.
The scale of this project was immense, requiring the design and manufacture of a two-storey immersive installation, each level with its own unique environment. In addition to the active map, a fully functional weapons depot and ‘Predators lair’ were also constructed.
Our experienced design team modelled the entire installation using 3D CAD software before the creative build team took over manufacturing the attraction which features over 80 unique sculptural shapes and obstacles.