340+ PROJECTS AND COUNTING

The entrance to LEGO movie world with a crane made out of LEGO holding the sign
COMMERCIAL INTERIORS
Our design team have extensive experience in the design of commercial interiors: from retail spaces, restaurants, and hotels to sports venues and indoor entertainment spaces, we understand what it takes to make a location truly unique. With their up-to-date knowledge of design trends and technology paired with their eye for visual detail, concept design expertise, and mastery of spatial planning, our design team are perfectly placed to deliver these commercial projects. Notable projects within this sector include facilities we have designed for the giga-projects NEOM and Qiddiya, as well as famous themed entertainment destinations worldwide including resorts such as LEGOLAND, Thorpe Park, and Alton Towers.
THEME PARKS & RESORTS, RIDES & ATTRACTIONS
IMMERSIVE, CULTURAL & HERITAGE
BRAND ACTIVATIONS
LIVE EVENTS
THEATRE, TV & FILM
COMMERCIAL INTERIORS
Case Studies
GCUK GRADUATE HOTEL CAMBRIDGE – UK
GCUK GRADUATE HOTEL CAMBRIDGE – UK

Scruffy Dog Creative Group was approached to design the GCUK Graduate Hotel in Cambridge.

The project was handled by our Creative Production division and involved re purposing old boats to create exciting themed units as well as the creation of a large scale ‘atomic’ art piece to theme the lobby of this fantastic hotel.

Utilising hundreds of hand-crafted atoms of varied colour in its construction, the suspended art piece also makes use of lengths of metalwork to create a highly-complex DNA helix.

LEGOLAND Castle Hotel
LEGOLAND Castle Hotel

As a part of our themed accommodation services, Scruffy Dog Creative Group have had the chance to work alongside Merlin Making Magic in designing the Legoland Castle hotel in Legoland Windsor, featuring hotel rooms, restaurants, exterior theming, lobby design and more. We played our part in providing a turnkey solution and helped to cover all aspects of the design process from conceptualisation to installation and are proud to have played our part in realising such a fantastic themed accommodation attraction.

CBEEBIES HOTEL – ALTON TOWERS, UK
CBEEBIES HOTEL – ALTON TOWERS, UK

Alton Towers is a theme park and resort complex in Staffordshire, England.

In 2017 Alton Towers approached Scruffy Dog Creative Group to provide the theming design services for their New CBeebies hotel using the various IPs from the much-loved children’s TV channel, CBeebies.

Scruffy Dog provided concept design services relating to not only the entrance portal of the space but rooms, lobbies, F&B and more.

AZTECA HOTEL – CHESSINGTON WORLD OF ADVENTURES, UK
AZTECA HOTEL – CHESSINGTON WORLD OF ADVENTURES, UK

Scruffy Dog Creative Group had the pleasure of teaming up with Chessington Worlds of Adventure to help design, manufacture and install Aztec-themed rooms as an extension of the park’s accommodation offering. Aztec culture and iconography provided the team with a rich source of inspiration, from which we conceptualised a range of themed rooms that immersed guests in an ancient Central American world.We then produced the various themed elements, installed these suites, and sculpted corresponding characters and theming for the main park.