320+ PROJECTS AND COUNTING

The entrance to LEGO movie world with a crane made out of LEGO holding the sign
DARK RIDES
A dark ride is frequently one of the most popular attractions found at a theme park. Commonly focused around a themed environment, dark rides regularly feature, media, lighting and special effects to enhance their visitor experiences culminating in a truly immersive attraction. Narration is key to this and plays an integral role in providing context to the ride; a reason behind why dark ride design frequently makes use of theming from movies, show, or video games to connect with a fanbase and employ pre-existing storylines or characters.
Case Studies
GRUFFALO RIVER RIDE – CHESSINGTON WORLD OF ADVENTURES, UK
A concept image of the outside of The Gruffalo ride with people walking into the entrance
A concept image of The Gruffalo ride with 2 people in a boat
A concept image of The Gruffalo ride with 2 people in a boat
The outside of The Gruffalo River ride entrance which include blue and green walls
The loading area for The Gruffalo river ride and boats in the station
A scene from the Gruffalo river ride with a boat and a large Gruffalo figure
GRUFFALO RIVER RIDE – CHESSINGTON WORLD OF ADVENTURES, UK

Scruffy Dog Creative Group were responsible for the dark ride design of the immersive and enchanting Gruffalo River Ride at Chessington World of Adventures. The creative scope of works for this project included adapting the narrative into an entertaining and workable ride format before producing concept design, and detailed development as well as schematic design services. We also provided a 3D flythrough for the entire experience. Our concept artists provided dark ride design concepts for not only each scene of the ride itself but the ride exterior, queue line, loading/unloading station, and the ride retail gift shop. Separate from the dark ride project itself, we also provided unique designs for a selection of Gruffalo highly themed hotel rooms which accompanied this attraction.

GHOSTBUSTERS 5D – HEIDE PARK, GERMANY
Ghostbusters 5D entrance sign
Inside a Ghostbusters themed shooting ride
People on Ghostbusters themed ride close-up
Scaling images for Ghostbusters themed carriage
Inside a Ghostbusters themed shooting ride
Inside a Ghostbusters themed shooting ride
GHOSTBUSTERS 5D – HEIDE PARK, GERMANY

In 2017 Heide Park, one of Germany’s biggest theme parks, unveiled a brand new interactive dark ride based on the globally renowned IP; Ghostbusters.

Heide Park called Scruffy Dog Creative Group to provide the Initial concept & development, schematic design, themed production and realisation for all the theming for innovative Ghostbusters dark ride attraction.

The result was a fully reactive, highly immersive 5D shooting dark ride that has garnered great popularity across the globe having been a hit with fans of the franchise as well as attracting fresh attention to the movies, series, and games.

THE WALKING DEAD RIDE – THORPE PARK, UK
Outside the Walking Dead The Ride entrance area
Loading area for Walking Dead The Ride
Drawing concept of outside The Walking Dead The Ride
Concept image for The Walking Dead the Ride
Concept image of a room inside the Walking Dead The Ride
Concept image of outside The Walking Dead The Ride
THE WALKING DEAD RIDE – THORPE PARK, UK

‘The Walking Dead: The Ride’ opened at Thorpe Park in 2018 and is based on the zombie apocalypse themed TV show from of the same name.

This project serves a great example of how Scruffy Dog Creative Group succeeded at transforming an existing experience into a highly attractive revitalised experience. In this case, an indoor rollercoaster transformed into a new concept with a strong IP.

Scruffy Dog Creative Group provided concept design & development, schematic design, themed production, and realisation services for this project.

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