320+ PROJECTS AND COUNTING

Scruffy Dog Creative Group were responsible for the dark ride design of the immersive and enchanting Gruffalo River Ride at Chessington World of Adventures. The creative scope of works for this project included adapting the narrative into an entertaining and workable ride format before producing concept design, and detailed development as well as schematic design services. We also provided a 3D flythrough for the entire experience. Our concept artists provided dark ride design concepts for not only each scene of the ride itself but the ride exterior, queue line, loading/unloading station, and the ride retail gift shop. Separate from the dark ride project itself, we also provided unique designs for a selection of Gruffalo highly themed hotel rooms which accompanied this attraction.

In 2017 Heide Park, one of Germany’s biggest theme parks, unveiled a brand new interactive dark ride based on the globally renowned IP; Ghostbusters.

Heide Park called Scruffy Dog Creative Group to provide the Initial concept & development, schematic design, themed production and realisation for all the theming for innovative Ghostbusters dark ride attraction.

The result was a fully reactive, highly immersive 5D shooting dark ride that has garnered great popularity across the globe having been a hit with fans of the franchise as well as attracting fresh attention to the movies, series, and games.

‘The Walking Dead: The Ride’ opened at Thorpe Park in 2018 and is based on the zombie apocalypse themed TV show from of the same name.

This project serves a great example of how Scruffy Dog Creative Group succeeded at transforming an existing experience into a highly attractive revitalised experience. In this case, an indoor rollercoaster transformed into a new concept with a strong IP.

Scruffy Dog Creative Group provided concept design & development, schematic design, themed production, and realisation services for this project.