Scruffy Dog Creative Group were responsible for the dark ride design of the immersive and enchanting Gruffalo River Ride at Chessington World of Adventures. The creative scope of works for this project included adapting the narrative into an entertaining and workable ride format before producing concept design, and detailed development as well as schematic design services. We also provided a 3D flythrough for the entire experience. Our concept artists provided dark ride design concepts for not only each scene of the ride itself but the ride exterior, queue line, loading/unloading station, and the ride retail gift shop. Separate from the dark ride project itself, we also provided unique designs for a selection of Gruffalo highly themed hotel rooms which accompanied this attraction.
In 2017 Heide Park, one of Germany’s biggest theme parks, unveiled a brand new interactive dark ride based on the globally renowned IP; Ghostbusters.
Heide Park called Scruffy Dog Creative Group to provide the Initial concept & development, schematic design, themed production and realisation for all the theming for innovative Ghostbusters dark ride attraction.
On the ride, visitors join forces with the Ghostbusters team and become part of the action as they battle against supernatural creatures and ghosts. The ride combines state-of-the-art technology with impressive special effects to create a spectacular, interactive 5D experience.
It begins in an old abandoned fire station which serves as the headquarters for the Ghostbusters and the attraction’s ride station. Visitors are then equipped with 3D glasses and enter the ride vehicle, designed to look like the iconic Ecto-1 car from the movies. As the ride begins, visitors are transported into another dimension and taken on a thrilling journey through ghost-infested streets and haunted buildings.
When it opened, the ride garnered a resoundingly positive reception across the globe; it was a hit with fans of the franchise and attracted fresh attention to the movies, series, and games.
‘The Walking Dead: The Ride’, based on the titular zombie apocalypse-themed TV show, opened at Thorpe Park in 2018.
This project serves as a great example of how Scruffy Dog Creative Group succeeded at transforming an existing experience into a highly attractive, revitalised experience. In this case, an indoor rollercoaster transformed into a new concept with a strong IP.
Paying close attention to guest journey design was pivotal during the development process. The Walking Dead IP required an exhilarating horror theme to fully deliver on the expectations of franchise fans. Our team of dark ride designers provided concept design, development, schematic design, themed production, and realisation services for this project.