The entrance to LEGO movie world with a crane made out of LEGO holding the sign
Brand experience design centres around providing a customer base with an engaging, memorable experience elevating their view of a brand. Consumer interaction is key to establishing a loyal customer base and brand experience design provides an opportunity to show off exactly what an organisation is all about. It is important to utilise all the latest technology and state of the art effects to uniquely and memorably communicate all the details that represent an organisation’s culture, purpose, or messaging.
Case Studies
Rick and Morty: Wormageddon – UK
A blue and green monster emerging from the ground in front of emirates stadium
A while sculpture of a monster with multiple legs from the side
A close-up of a Morty figure that has a green t-shirt and its mouth open
A person in a yellow vest from behind looking at a large sculpture
A close-up of 2 Rick and Morty characters looking shocked
A Rick and Morty based figure outside that includes mostly blue and green elements
Rick and Morty: Wormageddon – UK

As part of a brand activation event, our Creative Build team were tasked with the production of a 6m high, incredibly detailed sculpture inspired by the popular TV show Rick and Morty. Located right outside the Emirates – Arsenal FC’s stadium, the sculpture featured an intricate giant alien ‘worm’ devouring multiple Mr. Meeseeks in Arsenal football shirts as well as Morty himself!

Themed experience design was used to create global photo opportunities aimed at bringing global attention to the latest season of Rick and Morty, due to air in early September 2022.

A setup of an igloo environment promoting Samsung
A setup of an igloo environment promoting Samsung
A setup of phones and bikes with blue lighting promoting Samsung
A setup of phones and bikes with blue lighting promoting Samsung

Scruffy Dog Creative Group have provided creative production services for two separate product launches for Samsung. For the launch of the Samsung galaxy note 3 range the team envisioned an ‘arctic set’ to compliment the winter launch. The pop up featured a giant snow themed ‘advent calendar’ and additional iceberg props including a large-scale igloo which consumers could enter, adding a great deal of excitement to the retail space. We also constructed a sleek and professional pop-up retail space for the launch of the S5 range.

UK’s Largest Skateboard
A model of a large skateboard with a person with a small skateboard on top
A model of a large skateboard on it's side in a skate park
A model of a large skateboard with 2 people sat in front in a skatepark
A model of a large skateboard stood at an angle with a person stood on it
A model of a large skateboard in a skate park with people sat on top
A model of a large skateboard
UK’s Largest Skateboard

Installed within a skatepark in Merseyside, Scruffy Dog Creative Group creative build division was appointed to construct the UK’s largest skateboard. The purpose of this experiential project was to highlight the fact 62% of children believe extreme sports would make the Olympics more exciting. As shown in the pictures below, the skateboard was enormous with the kids absolutely loving interacting with it.

Our Creative build team at Scruffy Dog Creative Group took great pleasure in producing this experiential model and has worked on many similar projects since. As Skateboarding is now an Olympic sport you could say this project was an unbelievable success!

Person shooting in yellow lighting
Room with red lighting
2 people shooting in yellow lighting
2 people shooting in green lighting
2 people shooting in yellow lighting
Person shooting in red lighting

To complement the launch of the new Adidas Predator football boots, Scruffy Dog Creative Group were tasked with an exciting brief to design and deliver a fully functional laser tag video game experience to put Adidas’ new footwear to the ultimate test.

The scale of this project was immense, requiring the design and manufacture of a two-storey immersive installation, each level with its own unique environment. In addition to the active map, a fully functional weapons depot and ‘Predators lair’ were also constructed.

Our experienced design team modelled the entire installation using 3D CAD software before the creative build team took over manufacturing the attraction which features over 80 unique sculptural shapes and obstacles.

Qiddiya Logo
Legoland Logo
Merlin Entertainments Logo
Disney Logo
Alton Towers Logo
Heide Park Logo
Thorpe Park Logo
Parques Reunidos logo
The Fladgate Partnership Logo
Mattel Logo Image
Meraas Logo
Mriya Logo
Youtube Logo
Samsung Logo
The Netflix logo
Madame Tussauds logo
Genting Hong Kong Logo
Universal Logo
NBC logo
World Of Wine logo
Google logo
Legoland Discovery Centre Logo
Dreamworks Studios Logo
Warwick Castle Logo
Sony logo
Majid Al Futtaim Logo
Silver Gate Logo
NFL Logo
Adidas Logo
Rixos Hotels Logo
BBC Logo
Wanda Group Logo
ITV Logo
Europa Park Logo
Lionsgate Logo
Sealife logo