Visitor Centres & FEC's Archives

Visitor Centres & FEC's

A compact yet equally entertaining alternative to a full-scale theme park aka a ‘theme park in a box’, Family. A Family Entertainment Centre commonly boasts several themed groups of attractions. The goal of Family Entertainment Centres is to deliver a memorable and fun day out for families with children. You’re likely to find specialist equipment, themed eateries, and facilities in place to make the location more welcoming to adults and children alike.

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Visitor Centres & FEC's

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TV, Film & Theatre

Case Studies

MISSION: PLAY BY MATTEL

MISSION: PLAY BY MATTEL

Scruffy Dog Creative Group worked closely with the client and the IP from the initial vision of ‘Mission: Play’. We developed the concept and masterplan through schematic and detailed design, before overseeing installation, bringing these FECs to life.

The IPs within the attraction include Barbie, Hot Wheels and MEGA BLOX.

The franchise opened its first location in Abu Dhabi, UAE in 2024 with several more locations in the pipeline.

I’M A CELEBRITY… JUNGLE CHALLENGE – MEDIA CITY, UK

I’M A CELEBRITY… JUNGLE CHALLENGE – MEDIA CITY, UK

Scruffy Dog Creative Group were commissioned by ITV Plc to design and build this large Family Entertainment Centre in Manchester, UK based on the popular primetime show ‘I’m A Celebrity… Get Me Out of Here!’

We provided a turnkey design solution to this project with services including ideation, concept development, masterplanning, and schematic and detail design services for the creative build and delivery of all the attractions, rides, and theming.

THE EMMERDALE EXPERIENCE – UK

THE EMMERDALE EXPERIENCE – UK

ITV Plc approached Scruffy Dog Creative Group to bring a blend of our TV & Film and attraction delivery experience to their new immersive pop-up concept.

Emmerdale is a British TV soap opera that first aired more than 50 years ago and attracts millions of viewers every night of the week. We were delighted to partner with ITV and the Emmerdale team and offer a turnkey design and build service to conceptualise, develop, fabricate, and deliver this unique studio tour experience for their award-winning production.

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