320+ PROJECTS AND COUNTING

The entrance to LEGO movie world with a crane made out of LEGO holding the sign
THEME PARKS, RESORTS & ATTRACTIONS
Our theme park design services are comprehensive. We have extensive experience creating and developing a theme park from concept to completion. With the deep affection that exists for theme parks across the globe and the ever-rising bar of expectation, the success of a theme park is heavily reliant on cutting-edge, industry-informed design at every stage of the process. Our team of experts at Scruffy Dog Creative Group specialise in theme park masterplanning and design. Having carried out masterplanning for a wide range of theme park projects across the globe, from Legoland Florida to Dreamwood Park in Yalta, and even Alton Towers in the UK, we have extensive experience providing bespoke theme park design solutions at the highest level, crafted to meet unique theme park design requirements.
A concept image of a theme park area with bright colours A concept image of an entrance area to a dinosaur themed area A concept image of a theme park area with bright colours and multiple rollercoasters The entrance to The Great LEGO race VR coaster with LEGO sculptures around A concept image of a theme park area with bright colours and a rollercoaster A concept image of a futuristic based theme park with people walking around A header image of a theme park concept with fireworks The entrance to a Moulin Rouge attraction with a windmill on top A theme park with surrounding trees and rollercoasters The entrance way to Wicker Man at Alton Towers in a wooden theme An above shot of LEGO world with a large building of a purple cat made out of LEGO An entrance way that says Myth Island with red flags on the side with people walking towards the archway
Case Studies
LEGO MOVIE WORLD – LEGOLAND FLORIDA, USA
LEGO movie world entrance area
Unikitty themed drop tower area and walking areas
Unikitty themed drop tower area
Unikitty themed drop tower
Water shooter ride area
Unikitty themed drop tower area
LEGO MOVIE WORLD – LEGOLAND FLORIDA, USA

In 2019 Legoland Florida Resort opened its newest and largest expansion to date “THE LEGO MOVIE WORLD” based on the movie of the same title.

We were approached by Legoland Florida to be involved from the early creative stages of this project and provided initial concept, concept development and schematic services for this new themed area. The theme park design project spanned several attractions including ‘Unikitty Disco Drop’ – a children’s tower ride, ‘Battle of Bricksburg’ – a children’s water ride, and the ‘LEGO Move Masters of Flights’ – a flying theatre.

The final product quickly became one of the leading attractions within Legoland Florida, attracting millions of visitors every year.

DREAMWOOD PARK – MYRIA RESORT AND SPA, RUSSIA
Theme Park concept drawing
Green drop tower ride
Stage area in a grass themed area
Green drop tower ride concept images
Green drop tower ride
Theme park area
DREAMWOOD PARK – MYRIA RESORT AND SPA, RUSSIA

Dreamwood Park is located within Mriya Resort & Spa located in Yalta, Russia. This 4-Hectare amusement park originally started out as a children’s play area.

As the park evolved, Scruffy Dog Creative Group were contacted by Creative Director Chris Lange to bring in our theme park design expertise. Scruffy Dog delivered the masterplanning, concept design & development, schematic and detail design for the five themed areas within the park; Forest, Air, Sea, Mountain and Tree of Adventure.

The result was an environment that reflects the ancient landscape of the area. Interspersed among the tall trees of the landscape are strange-looking trees, giant plants, vines, and flowers. Together these features form a magical land that envelops the theme park rides and attractions.

In 2018 Dreamwood Park won the Golden Pony award in relation to the theme park design, theming, and choice of attractions, which contributed to a unique and inspiring guest experience.

WICKERMAN – ALTON TOWERS, UK
A train going through the Wicker Man sculpture
Concept image for a wood and fire based ride
Concept image for a wood and fire based ride station
Above view concept image of Wicker Man rollercoaster
Outside the entrance to Wicker Man
Concept image for a wood and fire based ride station
WICKERMAN – ALTON TOWERS, UK

Wicker Man is located at Alton Towers Resort, UK and was the first wooden roller coaster to be installed in the UK in over 20 years. We were approached by Alton Towers to bring our design expertise to this project.

Scruffy Dog Creative Group delivered the initial concept, concept development, schematic and detail design for the overall theming. This included the ride, loading areas, queue lines, pre-show buildings and entrances.

At the Park World Excellence Awards in 2018, Scruffy Dog was honoured with the ‘Best Themed Attraction’ award for our design work on Wicker Man. The roller coaster has since become immensely popular among theme park enthusiasts and has helped cement Alton Towers’ position as one of the top theme parks in the UK.

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