340+ PROJECTS AND COUNTING

The entrance to LEGO movie world with a crane made out of LEGO holding the sign
THEME PARKS & RESORTS, RIDES & ATTRACTIONS
Our theme park design services are comprehensive. We have extensive experience creating and developing a theme park from concept to completion. With the deep affection that exists for theme parks across the globe and the ever-rising bar of expectation, the success of a theme park is heavily reliant on cutting-edge, industry-informed design at every stage of the process. Our team of experts at Scruffy Dog Creative Group specialise in theme park masterplanning and design. Having carried out masterplanning for a wide range of theme park projects across the globe, from Legoland Florida to Dreamwood Park in Yalta, and even Alton Towers in the UK, we have extensive experience providing bespoke theme park design solutions at the highest level, crafted to meet unique theme park design requirements.
THEME PARKS & RESORTS, RIDES & ATTRACTIONS
IMMERSIVE, CULTURAL & HERITAGE
BRAND ACTIVATIONS
LIVE EVENTS
THEATRE, TV & FILM
COMMERCIAL INTERIORS
Case Studies
LEGO MOVIE WORLD – LEGOLAND FLORIDA, USA
LEGO MOVIE WORLD – LEGOLAND FLORIDA, USA

In 2019 Legoland Florida Resort opened its newest and largest expansion to date “THE LEGO MOVIE WORLD” based on the movie of the same title.

We were approached by Legoland Florida to be involved from the early creative stages of this project and provided initial concept, concept development and schematic services for this new themed area. The theme park design project spanned several attractions including ‘Unikitty Disco Drop’ – a children’s tower ride, ‘Battle of Bricksburg’ – a children’s water ride, and the ‘LEGO Move Masters of Flights’ – a flying theatre.

The final product quickly became one of the leading attractions within Legoland Florida, attracting millions of visitors every year.

WICKERMAN – ALTON TOWERS, UK
WICKERMAN – ALTON TOWERS, UK

Wicker Man is located at Alton Towers Resort, UK and was the first wooden roller coaster to be installed in the UK in over 20 years. We were approached by Alton Towers to bring our design expertise to this project.

Scruffy Dog Creative Group delivered the initial concept, concept development, schematic and detail design for the overall theming. This included the ride, loading areas, queue lines, pre-show buildings and entrances.

At the Park World Excellence Awards in 2018, Scruffy Dog was honoured with the ‘Best Themed Attraction’ award for our design work on Wicker Man. The roller coaster has since become immensely popular among theme park enthusiasts and has helped cement Alton Towers’ position as one of the top theme parks in the UK.

DREAMWOOD PARK – MYRIA RESORT AND SPA, RUSSIA
DREAMWOOD PARK – MYRIA RESORT AND SPA, RUSSIA

Dreamwood Park is located within Mriya Resort & Spa located in Yalta, Russia. This 4-Hectare amusement park originally started out as a children’s play area.

As the park evolved, Scruffy Dog Creative Group were contacted by Creative Director Chris Lange to bring in our theme park design expertise. Scruffy Dog delivered the masterplanning, concept design & development, schematic and detail design for the five themed areas within the park; Forest, Air, Sea, Mountain and Tree of Adventure.

The result was an environment that reflects the ancient landscape of the area. Interspersed among the tall trees of the landscape are strange-looking trees, giant plants, vines, and flowers. Together these features form a magical land that envelops the theme park rides and attractions.

In 2018 Dreamwood Park won the Golden Pony award in relation to the theme park design, theming, and choice of attractions, which contributed to a unique and inspiring guest experience.

LAGUNA WATERPARK – DUBAI
LAGUNA WATERPARK – DUBAI

Dubai-based MERAAS has delivered multiple projects in numerous sectors including real estate, retail, hospitality, food and beverage, leisure and entertainment and healthcare. As a part of their development, they were looking to impose themselves within the theme and waterpark industry; a sector seeing a great deal of traction within Dubai and other local areas.

Laguna Waterpark is the latest addition to Meraas’ world class urban destination La Mer. We were approached by Meraas to deliver initial concept, concept development, visual identity, and schematic design for the waterpark.

GRUFFALO RIVER RIDE – CHESSINGTON WORLD OF ADVENTURES, UK
GRUFFALO RIVER RIDE – CHESSINGTON WORLD OF ADVENTURES, UK

Scruffy Dog Creative Group were responsible for the dark ride design of the immersive and enchanting Gruffalo River Ride at Chessington World of Adventures. The creative scope of works for this project included adapting the narrative into an entertaining and workable ride format before producing concept design, and detailed development as well as schematic design services. We also provided a 3D flythrough for the entire experience. Our concept artists provided dark ride design concepts for not only each scene of the ride itself but the ride exterior, queue line, loading/unloading station, and the ride retail gift shop. Separate from the dark ride project itself, we also provided unique designs for a selection of Gruffalo highly themed hotel rooms which accompanied this attraction.

GHOSTBUSTERS 5D – HEIDE PARK, GERMANY
GHOSTBUSTERS 5D – HEIDE PARK, GERMANY

In 2017 Heide Park, one of Germany’s biggest theme parks, unveiled a brand new interactive dark ride based on the globally renowned IP; Ghostbusters.

Heide Park called Scruffy Dog Creative Group to provide the Initial concept & development, schematic design, themed production and realisation for all the theming for innovative Ghostbusters dark ride attraction.

On the ride, visitors join forces with the Ghostbusters team and become part of the action as they battle against supernatural creatures and ghosts. The ride combines state-of-the-art technology with impressive special effects to create a spectacular, interactive 5D experience.

It begins in an old abandoned fire station which serves as the headquarters for the Ghostbusters and the attraction’s ride station. Visitors are then equipped with 3D glasses and enter the ride vehicle, designed to look like the iconic Ecto-1 car from the movies. As the ride begins, visitors are transported into another dimension and taken on a thrilling journey through ghost-infested streets and haunted buildings.

When it opened, the ride garnered a resoundingly positive reception across the globe; it was a hit with fans of the franchise and attracted fresh attention to the movies, series, and games.

I’M A CELEBRITY… JUNGLE CHALLENGE – MEDIA CITY, UK
I’M A CELEBRITY… JUNGLE CHALLENGE – MEDIA CITY, UK

One of the World’s leading themed Family Entertainment Centres based within Media City, Manchester, the I’m A Celebrity…Jungle Challenge was a major design and build entertainment project by ITV and Lifestyle Outlets, who are part of Peel L&P.

The action-packed Family Entertainment Centre inspired by the popular ITV show takes camp mates into the heart of the jungle where there will undergo several adrenaline-pumping obstacles and nerve-wracking challenges during their 90-minute session. Some of its extreme activities include jungle ziplines, parachute drops and vertical climbing walls.

Scruffy Dog Creative Group provided a turnkey solution for this project and went on to design the masterplan, provide initial ideation, concept development, and delivered schematic plus detailed designs which informed our themed production and realisation of all elements.

NINJAGO: THE RIDE – LEGOLAND WINDSOR, UK
NINJAGO: THE RIDE – LEGOLAND WINDSOR, UK

Legoland Windsor Resort is a theme park and resort in Windsor, UK.  It is themed around the Lego brand.

In 2017 they launched a new 4D interactive ride, Ninjago: The Ride. Scruffy Dog Creative Group were proud to be appointed by Legoland and provided design and build services for the theming of the ride exterior and queue line for Ninjago: The Ride.

Scruffy Dog provided design services ranging from 2D concepts of the space through to 3D modelling, schematic design and a full colour video flythrough of the guest experience.

SDC were also responsible for the theming of the rebranded ride ‘Destiny’s Bounty’, a swinging boat ride from the TB series Ninjago at Legoland Windsor.