Scruffy Dog Creative Group is working with NEOM on their prestigious futuristic Mega City as Entertainment Consultant on the first phase of the Entertainment Division.
Built on the Red Sea, NEOM will consist of towns and cities, ports and enterprise zones, research centres, sports and entertainment venues, and tourist destinations. It will be the home and workplace for more than a million citizens from around the world.
Scruffy Dog Creative is currently working with NEOM developing the asset selection and feasibility alongside Leisure Development Partners for the Entertainment division across this city of the future!
Scruffy Dog Creative group has partnered with iP2Development to carry the creative concept of Mission: Play forward to the next level. Scruffy Dog Creative group is currently undertaking design work across two projects: Potsdamer Platz, Berlin, which will be iP2Development’s first European Mattel Centre, with a second project in the Middle East starting soon.
The Mattel FEC’s currently in development aims to provide an immersive experience for the whole family to enjoy! Each location will feature a vast range of greatly exciting physical and digital play opportunities heavily themed around Barbie, Hot Wheelz, and Megablox. Find out more here!
Scruffy Dog Creative Group are one of the consultants working on a new giga project in The Kingdom of Saudi Arabia; Qiddiya.
We have been heavily involved in the design and development of multiple large-scale entertainment destinations that form part of the development at Qiddiya.