340+ PROJECTS AND COUNTING

The entrance to LEGO movie world with a crane made out of LEGO holding the sign
ZOOS & AQUARIUMS
THEME PARKS & RESORTS, RIDES & ATTRACTIONS
IMMERSIVE, CULTURAL & HERITAGE
BRAND ACTIVATIONS
LIVE EVENTS
THEATRE, TV & FILM
COMMERCIAL INTERIORS
An entrance way that is made to look like a sharks mouth Tiger themed enclosure with people around Palma zoo entrance way An image of a rainforest type area in a large ball A tiger based entrance area An animal enclosure with rocks, plants and flowing water Water based area with screens An image of a person close up to some glass with water animals in there Inside of a rock and water based area Concept image of a cave themed area
Case Studies
ATLANTIS AQUARIUM, MADRID
An entranceway to a walk through tunnel
A concept image of people walking through an area with projects on the walls
A concept image of people walking over a bridge with lava underneath
A drawing of a staircase with blue walls and a giant squid
A sculpture of an animals mouth with teeth in a corridor
People inside a tunnel with a glass archway looking at fish
ATLANTIS AQUARIUM, MADRID

Scruffy Dog Creative Group provided concept design and development services in addition to schematic design for a new aquarium in Madrid, Spain. The Aquarium was part of a larger family entertainment centre with 35,000 visitors per day. The goal of the aquarium was education. It aimed to teach children and adults about the importance of sustainable development and aquatic eco-systems. 

TRAIL OF THE KINGS – CHESSINGTON WORLD OF ADVENTURES, UK
Trail of the kings map
Trail of the kings entrance
Trail of the kings leaf area
Trail of the kings map
Rock based sculpture
Trail of the kings entrance area
TRAIL OF THE KINGS – CHESSINGTON WORLD OF ADVENTURES, UK

Scruffy Dog Creative Group were approached by Merlin Entertainment to create a fun, fully themed and immersive tiger enclosure experience with interactive and sensory elements that ‘wows’ guests of all ages leaving them feeling that they have been transported into the tiger’s natural environment.

This was a refurbishment of an existing area within the attraction which over time, has become tired and lacklustre.

Scruffy Dog Creative Group were responsible for graphic design services in addition to concept design & development, schematic design, themed production and realisation of elements within the area.

SEA LIFE
Walk through fish tunnel
Drawing of a girl in a transparent hole jungle themed
Grass fish tank area
Drawing of a camp site with trees around
An image of a family walking through a glass tunnel with fish and turtles
A boy in a glass hole looking shocked while looking at a spider
A man holding a child up while a woman is in a see-through hole smiling
SEA LIFE

The aim of this project undertaken with Sea Life was to create a fun, fully themed and immersive Amazonian rainforest experience with interactive and sensory elements that ‘wows’ guests of all ages leaving them with an amazing discovery and feeling that they have been transported into another world.

This project was a refurbishment of an existing area within the attraction which over time, has become tired and lacklustre.

Refurbishment of rainforest zones in other SEA LIFE attractions has traditionally not driven visitor volumes so we need to ensure that this project has a strong and compelling proposition, delivers against the brand cornerstones, and helps to deliver the 3-year vision of being THE flagship for SEA LIFE.

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