280+ PROJECTS AND COUNTING

ZOOS & AQUARIUMS
ATLANTIS AQUARIUM, MADRID

Scruffy Dog Creative Group provided concept design and development services in addition to schematic design for a new aquarium in Madrid, Spain. The Aquarium was part of a larger family entertainment centre with 35,000 visitors per day. The goal of the aquarium was education. It aimed to teach children and adults about the importance of sustainable development and aquatic eco-systems. 

TRAIL OF THE KINGS – CHESSINGTON WORLD OF ADVENTURES, UK

Scruffy Dog Creative Group were approached by Merlin Entertainment to create a fun, fully themed and immersive tiger enclosure experience with interactive and sensory elements that ‘wows’ guests of all ages leaving them feeling that they have been transported into the tiger’s natural environment.

This was a refurbishment of an existing area within the attraction which over time, has become tired and lacklustre.

Scruffy Dog Creative Group were responsible for graphic design services in addition to concept design & development, schematic design, themed production and realisation of elements within the area.

SEA LIFE

The aim of this project undertaken with Sea Life was to create a fun, fully themed and immersive Amazonian rainforest experience with interactive and sensory elements that ‘wows’ guests of all ages leaving them with an amazing discovery and feeling that they have been transported into another world.

This project was a refurbishment of an existing area within the attraction which over time, has become tired and lacklustre.

Refurbishment of rainforest zones in other SEA LIFE attractions has traditionally not driven visitor volumes so we need to ensure that this project has a strong and compelling proposition, delivers against the brand cornerstones, and helps to deliver the 3-year vision of being THE flagship for SEA LIFE.