ADIDAS LASER EXPERIENCE, UK

19 August 2021
ADIDAS LASER EXPERIENCE, UK

As part of the launch of the New Adidas Predator football boots, Scruffy Dog Creative Group were tasked with an exciting brief to design and deliver a fully functional laser video game experience to put Adidas’ new footwear to the ultimate test.

The scale of this project was immense.  It consisted of a maze with two unique environmental levels, a fully functional weapon depot, and the Predators lair.

Our design team modelled the entire area, creating over 80 unique shapes and obstacles for each level ready to manufacture.