To complement the launch of the new Adidas Predator football boots, Scruffy Dog Creative Group were tasked with an exciting brief to design and deliver a fully functional laser tag video game experience to put Adidas’ new footwear to the ultimate test.
The scale of this project was immense, requiring the design and manufacture of a two-storey immersive installation, each level with its own unique environment. In addition to the active map, a fully functional weapons depot and ‘Predators lair’ were also constructed.
Our experienced design team modelled the entire installation using 3D CAD software before the creative build team took over manufacturing the attraction which features over 80 unique sculptural shapes and obstacles.