ADIDAS PREDATOR INSTINCT THE GAME – UK

20 August 2021
ADIDAS PREDATOR INSTINCT THE GAME – UK

As part of the launch of the new Adidas Predator football boots, Scruffy Dog Creative Group were tasked with an exiciting brief to design and deliver a fully functional laser video game experience to put Adidas’ new footwear to the ultimate test.

The scale of this project was immense, requiring the design and manufacture of a two storey installation, each level with its own environment. In addition to the active map, a fully functional weapons depot and ‘Predators lair’ were also constructed. 

Our design team modelled the entire installation using 3D CAD software before the Creative Production team took over manufacturing the experience which features over 80 unique shapes and obstacles.