GRUFFALO – CHESSINGTON WORLD OF ADVENTURES, UK

19 August 2021
GRUFFALO – CHESSINGTON WORLD OF ADVENTURES, UK

Merlin Entertainments approached Scruffy Dog Creative Group to redesign the iconic ride at Chessington World of Adventures; Bubbleworks.

This endearing ride was to be replaced with a new loveable IP- The Gruffalo.

During the design development of this ride, Scruffy Dog Creative Group stayed true to the book and the characters within it, immersing the guests into the pages of the story.

The finished result was a beautiful sensory family ride. Scruffy Dog Creative Group’s services on this project included concept design & development and schematic design.

In addition to providing the design work for this dark ride Scruffy Dog Creative Group also provided conceptual design work for accommodation under the same theme within the Chessington resort.