Scruffy Dog Creative Group were responsible for the dark ride design of the immersive and enchanting Gruffalo River Ride at Chessington World of Adventures. The creative scope of works for this project included adapting the narrative into an entertaining and workable ride format before producing concept design, and detailed development as well as schematic design services. We also provided a 3D flythrough for the entire experience. Our concept artists provided dark ride design concepts for not only each scene of the ride itself but the ride exterior, queue line, loading/unloading station, and the ride retail gift shop. Separate from the dark ride project itself, we also provided unique designs for a selection of Gruffalo highly themed hotel rooms which accompanied this attraction.
3 September 2021
GRUFFALO RIVER RIDE – CHESSINGTON WORLD OF ADVENTURES, UK