Scruffy Dog Creative Group were responsible for all design services relating to the Gruffalo River Ride at Chessington World of Adventures. The works for this project included adapting the narrative into a workable ride format before producing concept design and development as well as schematic design services. We also provided a full 3D flythrough of the experience. Our concept artists provided design work for not only each scene of the ride itself but the building exterior, queue line, loading/unloading and the ride retail gift shop. We also provided designs for a selection of Gruffalo themed hotel rooms which accompanied this attraction.
3 September 2021
GRUFFALO RIVER RIDE – CHESSINGTON WORLD OF ADVENTURES, UK