One of the World’s leading themed Family Entertainment Centres based within Media City, Manchester, the I’m A Celebrity…Jungle Challenge was a major design and build entertainment project by ITV and Lifestyle Outlets, who are part of Peel L&P.
The action-packed Family Entertainment Centre inspired by the popular ITV show takes camp mates into the heart of the jungle where there will undergo several adrenaline-pumping obstacles and nerve-wracking challenges during their 90-minute session. Some of its extreme activities include jungle ziplines, parachute drops and vertical climbing walls.
Scruffy Dog Creative Group provided a turnkey solution for this project and went on to design the masterplan, provide initial ideation, concept development, and delivered schematic plus detailed designs which informed our themed production and realisation of all elements.