Winter Wonderland – KSA

Scruffy Dog were approached by Sela Sport KSA to envision the concept for the new Winter Wonderland experience in Riyadh, which opened in October 2021. The entertainment experience is due to run until March 2022 and features numerous zones with an array of exciting attractions such as fairground rides, ice-skating, a frozen maze and more! The experience itself covers approximately 22 hectares. SDC were commissioned to provide Masterplanning, Concept Design and Schematic Design services for this project, which was a tremendous success with the result mirroring the initial concept to great effect. We were thrilled to see the delivered project aligned with the vision. For a full colour flythrough of the experience created by our talented 3D team be sure to visit the ‘Digital Storytelling’ category within projects.