For the Riyadh Season 2023/24, Sela partnered with Scruffy Dog Creative Group to deliver Wonder Garden. A brand-new, temporary amusement and experience park.
Wonder Garden is a vivid and immersive themed natural environment that will envelop visitors in a kaleidoscope of colours, rich vegetation, and limitless creativity. Attendees will have access to a variety of entertainment options, including thrilling rides, interactive games, cutting-edge multimedia experiences, a variety of culinary delights, and more, all of which are divided into separate themed zones, each with its own distinct ambiance and style.
In close collaboration with the Sela team, Scruffy Dog Creative Group created the Concept Masterplan and then moved on to the Technical Development.