For the Riyadh Season 2023/24, Sela partnered with Scruffy Dog Creative Group to deliver ‘Wonder Garden’, an all-new, temporary amusement and experience park.
Wonder Garden was a vivid and immersive themed natural environment that enveloped visitors in a kaleidoscope of colours, vegetation, and creativity. With a variety of entertainment options, including rides, interactive games, cutting-edge multimedia experiences, and a variety of F&B offerings, the park was divided into separate themed zones, each with its own distinct ambience and style.
In close collaboration with the Sela team, Scruffy Dog Creative Group designed the concept and created the masterplan, before working on the technical development and supervision of this award-winning design.