One of the museums Scruffy Dog were commissioned to work on at The WOW was ‘The WOW Experience.
Dedicated to both amateur and experienced wine enthusiasts alike the museum takes guests on a voyage of discovery which explains how wine is made and how environment, climate and grape variety have a defining effect on the wine.
We curated a range of exhibits covering the anatomy of the grape, lifecycle of the vine, fermentation, wine pressing, bottling, and more! In addition the exhibits we also created a cinema room, retail experience and themed dwell zones.