OUR EXPERTISE

WHAT WE DO...

Scruffy Dog Creative Group is a global creative agency, theming contractor, and specialist project management company working from concept to realisation. We push the boundaries of entertainment design at every stage of development to deliver exciting, engaging, and enriching guest experiences.

We specialise in Experience Design, Specialist Fabrication, Theming Contracting, and Creative Project Management for Theme Parks & Resorts, Rides & Attractions, Museums, Immersive & Cultural Experiences, Visitor & Family Entertainment Centres, Waterparks, and Zoos & Aquariums.

It all begins with the story. Our bluesky creatives and narrative designers develop bespoke narratives — complete with characters, worlds, and plots — tailored to our clients’ objectives. This narrative serves as a creative foundation, shaping design, technical planning, fabrication, and delivery. Our masterplanners and technical designers use the story as a blueprint, translating its themes and details into practical plans that align with creative and technical goals. Our theming contractor and specialist fabrication divisions coordinate to bring these plans to life with precision and care — from environments to props, no detail is too small. Finally, our project management team ensures the story is delivered as envisioned, creating immersive environments worldwide.

With teams in London, Barcelona, and Dubai, production facilities in the UK, and a regional hub in Riyadh, we deliver bespoke, story-driven projects through our comprehensive, end-to-end services.

Our expertise includes:

Theme Parks & Resorts
RIDES & ATTRACTIONS
MUSEUMS, IMMERSIVE & CULTURAL
VISITOR CENTRES & FECs
WATERPARKS, AQUARIUMS & ZOOS
THEMED INTERIORS
The entrance to LEGO movie world park with LEGO figures around

Theme Parks & Resorts

Scruffy Dog Creative Group is a global leader in designing, building, and project managing the delivery of theme parks & resorts. 

From concept to completion, our team collaborates closely to deliver captivating outcomes for renowned clients like Universal Creative, Disney Imagineering, LEGOLAND, and Merlin Entertainments.

RIDES & ATTRACTIONS

Scruffy Dog Creative Group specialises in cutting-edge ride and attraction design, build, management, and delivery from the ground up, crafting innovative guest experiences and journeys for state-of-the-art rollercoasters, immersive themed attractions, and dark rides.

Our portfolio includes projects for Merlin Entertainments, Universal Creative and Disney Imagineering, and multiple award-winning entertainment design projects such as Alton Towers’ ‘Wicker Man’. We’ve worked with IPs that include How To Train Your Dragon, Ghostbusters, LEGO Ninjago, The Walking Dead, and The Gruffalo.

MUSEUMS, IMMERSIVE & CULTURAL

Scruffy Dog Creative Group is globally recognised for its expertise in designing, fabricating, and installing award-winning, museum, immersive and cultural experiences across the world. 

From giga-projects like NEOM and Qiddiya in Saudi Arabia to ‘The World of Wine’ in Portugal and an extensive portfolio of museum exhibits and urban place-making developments, we blend entertainment with education to create engaging and interactive guest journeys that offer unforgettable experiences for visitors worldwide.

 

VISITOR CENTRES & FECs

Scruffy Dog Creative Group excels in designing and delivering captivating attractions and immersive experiences for visitor & family entertainment centres (FECs). Our integrated approach merges storytelling, interactive activities, and meticulous planning to craft environments that engage families, adults, teenagers, and children alike.

Our entertainment design portfolio includes projects for clients and brands such as ITV, Mattel, Majid Al Futtaim, Hot Wheels, and Barbie.

WATERPARKS, AQUARIUMS & ZOOS

Scruffy Dog Creative Group has a wealth of experience in the creative design, development and delivery of waterparks, zoos, and aquariums. 

For waterparks, we start with a bespoke narrative before integrating advanced ride equipment and high-quality theming to create immersive stories. 

For zoos and aquariums, we provide concept design and development design alongside our specialist partners before progressing into the specialist fabrication and delivery of exhibits for clients across the world.

THEMED INTERIORS

Scruffy Dog Creative Group pushes boundaries in thematic design for hotels and commercial spaces, from retail and hospitality to sports venues and indoor entertainment. 

Combining expertise in themed design and development, specialist fabrication, and creative project management, we deliver exceptional outcomes. 

Our portfolio includes work for clients such as Merlin Entertainments, Thorpe Park, Alton Towers, and IPs such as CBeebies, LEGO, and DreamWorks.

Previous Slide
Previous Slide