‘The Walking Dead: The Ride’, based on the titular zombie apocalypse-themed TV show, opened at Thorpe Park in 2018.
This project serves as a great example of how Scruffy Dog Creative Group succeeded at transforming an existing experience into a highly attractive, revitalised experience. In this case, an indoor rollercoaster transformed into a new concept with a strong IP.
Paying close attention to guest journey design was pivotal during the development process. The Walking Dead IP required an exhilarating horror theme to fully deliver on the expectations of franchise fans. Our team of dark ride designers provided concept design, development, schematic design, themed production, and realisation services for this project.