SCRUFFY DOG CREATIVE GROUP AND SIMTEC SYSTEMS JOIN FORCES TO DEVELOP NEW IMMERSIVE TRACKLESS DARK RIDE

Fisher Price telephone
Fisher Price telephone
16 May 2022
SCRUFFY DOG CREATIVE GROUP AND SIMTEC SYSTEMS JOIN FORCES TO DEVELOP NEW IMMERSIVE TRACKLESS DARK RIDE

Leading Experience design company Scruffy Dog Creative, and Simtec Systems, a high-end motion-based simulator systems manufacturer is pleased to announce the launch of a new immersive trackless Dark Ride featuring the popular Mattel IP, Fisher Price.

The dark ride initial narrative and concept have been developed by Scruffy Dog Creative Group, who will also be responsible for the theming and realisation. Simtec will deliver their first ever trackless ride system, along with the technology, and chassis.

Simtec’ s trackless ride system has the capacity for 6 to 9 people. With a modular and adaptable design, the system can scale up or down depending on the client’s budget. It also offers flexibility in terms of vehicle designs, on-board SPX, and interactive elements.

Scruffy Dogs CEO Joe Bright says “ Teaming up with Mattel and Simtec is a fantastic collaboration. The ride system can be designed to work with all the various iconic Fisher Price themes which give our clients options and variations.”

Simtec Business Development Director, Andreas Stickel says “Simtec is thrilled to have the opportunity to work in a partnership with Scruffy Dog Creative Group and Mattel. This is a huge advantage for clients worldwide as we can deliver a first-class IP attraction as a turnkey solution including the ride system, design & theming, media, décor, and licensing fees.”

For more information on the new trackless Dark Ride visit both Simtec Systems (Booth 4B31) and Scruffy Dog Creative (3B49)  at the upcoming Saudi Entertainment and Amusement show taking place in Riyadh (16th -18th May).